How to Increase Sales: An Introduction to Trends and Analysis

BUYMA.US offers our services to all over the world.*

*The entire world "except Japan" excluding some areas where payment/shipping companies have set restrictions such as disputed territories.

BUYMA Trend Features

1. Customer Trends by Country

Currently, the customers from United States are the top for accesses, orders and order values, and Hong Kong and Canada are following.

2. Best-selling brands and category trends

Brand & category rankings are available on the Overview page.
Please click here to see the latest trends.

Above is an example ranking of brands & categories sold during the year 2021.

• Brands
  Although the ranking fluctuates depending on the season and trends, the top brands remain unchanged, and as shown in the example above, luxury brands are the most popular.
  The overwhelming share of Louis Vuitton is dominated by men's brands.
  On the other hand, the popularity of Korean brands has been increasing rapidly in recent years.
  
  
• By Category
  The bag category was the top selling category, followed by shoes, apparel, and accessories. Please click here to see the latest trends, as they may change depending on the season.
  
  

3. How to analyze the latest trends
   

   1) Use of the Overview page

   The Overview page always provides the latest data on brand/category sales rankings, and you can also see the number of visitors/favorites/cart additions to your site.

   For more details, please click here: 

   Renewals on seller page and Tips on enhancing your sales!

   2) Subscribe to the Newsletter

   The Newsletter for sellers introduces the latest hot-selling items, solicits sellers to submit items based on the latest hit forecasts, and provides information on brand x category rankings. 

   We also invite participants for webinars (held irregularly) that provide more detailed trend explanations and tips for increasing sales.

   3) Feature article on the top page

   The featured contents are the first to reflect daily sales and trend information, so please refer to them when checking sales trends in the site.
   
   

   4) Other

   • Use of the number of favorites
     When searching for items, customers are able to sort "Most Favorited" in the upper right corner to display. In addition, you can view the number of favorites of your own items in the listings.
   • Use of Summary Emails
     The weekly summary email (sent to those who have received inquiries or orders in the past 7 days) provides such as weekly performance summary, trend and listing request etc.

    

4. Shipped Rate

Shipped Rate: The Shipped Rate, which is the success rate of purchasing from a retailer, can be found on the Orders page.

As the rate increases, your items will appear higher in search results. We also will work with you in multiple ways to increase your traffic and sales, such as placing ads, putting your items in our newsletters to customers and featured article, and so on.

We strongly recommend that you temporarily withdrawal/inactive the items.

We understand that there may be rare items and items that fluctuate in inventory rapidly, but if you check inventory and find that it is difficult to purchase at this time, it is better not to accept orders, as this will not affect the popularity order and will save you the trouble of responding to inquiries and cancellations.

FAQ with points to keep in mind to increase accessibility

BUYMA Personal Shopper 101

https://buyma-us.zendesk.com/hc/en-us/articles/11614574402329

Other FAQs

https://buyma-us.zendesk.com/hc/en-us