What is Double pricing?

"Double pricing" is a setting that allows you to display a sale price by entering a reference price if the item can be sold at a discount of 5% or more from the retail price. 

By setting this up, the selling price and discount rate will be highlighted, and the "On Sale" sort will make it easier for customers to reach the item.

We also promote items with double pricing, which will increase exposure and drive additional sales, so please make sure to take advantage of this feature.

What is the Reference price?

• Listing price at official stores and the brand's official website
• Listing price in "local currency" converted by the rate at the time of sale

You can enter the above two patterns of prices as "Reference Price".

*Please refrain from entering amounts that include shipping charges or customs duties.
*Please note that incorrect entries may violate the Law for Preventing Unjustifiable Premiums and Misleading Representations.
*If the secretariat determines that an inappropriate setting has been made, the relevant product may be withdrawn without prior notice.

■How it works? ：

Enter a reference price in the Reference Price field below the Unit Price.

Sales Promotion Technique Using Double Pricing: Price Drop Alert